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The Real Estate “Sidelines” Are Getting Crowded: Why the Opportunity Is on the Field

If you’ve been watching the real estate game from the bench—curious, cautious, maybe waiting for the right signal—you’re not alone. For the past couple of years, buyers and sellers alike have stood on the sidelines, hesitant to make a move in an unpredictable mar...

Your Brand is Not a Logo—It’s a Promise. An Energy. A Soul.

Your Brand is Not a Logo—It’s a Promise. An Energy. A Soul. With Lessons From Globl RED Whether you’re scaling a startup, running a coaching practice, launching a personal brand, or building a boutique real estate firm—your brand is already doing the talking. The...

Kofi Nartey & Real Luxury tapped for luxury condo project in Bozeman

Poised for a $100 million sell-out, the project redefines mountain luxury living in Montana's fastest-growing marketMIAMI--(BUSINESS WIRE)--The Real Brokerage Inc. (NASDAQ: REAX), a leading real estate technology platform redefining the industry through innovation and cu...

Vail vs. Aspen: A Luxury Showdown

Vail vs. Aspen: A Luxury Showdown By Kofi Nartey I’ve had the honor of representing some of the most extraordinary properties in the world, but now, I have been blessed with a rare double feature. I’ve just co-listed the best home in Vail—1326 Spraddle Creek Rd—and...

10 Luxury Lessons Learned from NOT selling Michael Jordan’s Estate

As Published on Inman: Failure isn't final. 'Sellebrity' agent Kofi Nartey offers hard-won wisdom for excelling with the world's most sophisticated clients after 22 years by Kofi Nartey February 20, 2025 Two decades in luxury real estate have given me a front-r...

I tried — and failed — to sell Michael Jordan’s mansion. Here’s what I learned from its 12 years on the market.

As told to Jordan Pandy at Business Insider (read this article online here: https://www.businessinsider.com/celebrity-real-estate-agent-tried-to-sell-michael-jordan-mansion-2025-2) Kofi Nartey tried selling Michael Jordan's estate in 2015. Courtesy of Kofi Nartey ...

Luxury Real Estate is a Team Sport

Elevating your brand and providing stellar service to high-end clients, luxury expert Kofi Nartey writes, means becoming the hub of a trusted, supportive service ecosystem Having played sports at the highest levels, I have come to appreciate the importance of ha...

Kofi Nartey on the Power of Exclusivity and a Luxury Experience

High-end real estate authority Kofi Nartey offers tips from upscale brands like Louis Vuitton and the Ritz-Carlton on how luxury real estate agents can deliver exceptional client experiences Luxury agents don’t just sell properties; we sell memorable experiences. In thi...

Globl RED Unveils Ambitious Expansion: A New Era of Luxury Real Estate in Las Vegas and Scottsdale

In the realm of luxury real estate, one name has consistently stood out for its experience, exclusivity, and A-list clientele: Globl Real Estate + Development (Globl RED). Nestled in the heart of Beverly Hills, this renowned brokerage has been synonymous with affluent client...

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